Category: Marketing Direct

Our era has been dubbed the “information era” with good reason. Consumers are constantly flooded with a deluge of information about which products they should buy, how they should take care of their health, where they should send their children to school, and any number of other topics. If you run a company, either small or large, one of the biggest challenges that will face you today is finding a way to make your message stand out from the rest of the deluge. How do you really engage with your…

Read More

As you’re probably aware, video is considered the most effective marketing medium in today’s fast-moving world. Businesses are quickly jumping to produce compelling video content to keep pace with social media, millennials and a modern audience. But what are the most effective corporate videos? TYPES OF EFFECTIVE CORPORATE VIDEO PRESENTATIONS Video presentations are a perennial favorite as they will always be in demand, and can be used for Sales, Operations or even Customer Support. TV COMMERCIALS TV commercials are always effective corporate videos as they can advertise a single product…

Read More

Sizing up advertising can sometimes be a rather tough gig, particularly when there are several other factors at play in starting your business or bettering your current one. If, for instance, you are at a local sports club – and you are eager to generate some passive income from banner advertising, then what factors should you consider when doing this? You might not have a lot of money to spend, but you can be really clever what cash you do have at hand – and the areas, positioning, and resources…

Read More

Motherhood is joy. That feeling of caring, nurturing and bringing up a new life is bliss. While the mother nurtures her new born, the father provides the much-needed financial and moral support. While motherhood is a heavenly feeling, one cannot deny the expenses associated with it. Medical inflation is touching new heights every passing day. Hospitalization costs have increased sky high in recent years and this increase is expected to continue in future too. Even maternity related expenses have not been left untouched. Today, basic delivery charges, whether normal or…

Read More

Vinyl Banners are one of the effective media of outdoor marketing. It has evolved to be one of the most important sources of marketing among the business enterprises these days. Billboards, graphics windows, posters are some other forms of marketing, which have benefits and drawbacks of their own. On the basis of your requirement and demand, you need to select the type and size of the vinyl banners. Let’s learn about some of the essential pros and cons of this type of marketing. This will help to make us aware of…

Read More

As you build your marketing strategy, one aspect that you simply cannot afford to forget is SMS, a function that can be used to reach your target audience en masse with your marketing. An SMS message is fast and short and can be tailored to the specific audience that you wish to reach. Since the invention of the mobile cellular phone and SMS messaging, businesses across the UK have had to completely change the way they look at marketing and how they present their products or services. As a small…

Read More